Every business should blog. Let’s just call this the rule. If it’s not your rule, make it your rule.
Statistics prove, time and time again, that blogging and content creation are a key component to an effective marketing strategy that must not be overlooked.
You will find all kinds of advice on this topic and there are no hard and fast rules, but let’s look at some statistics and then you can determine how much time, effort, and money you want to commit to your business blogging efforts…
If you aren’t sure why you should blog, let’s review some of the top reasons:
Well, I hope those statistics pretty much wrap up the “Should I blog?” question for you. So now all we have left to discuss is, “How much should I Blog?” That is up to you. But let’s consider how much time and resources you have dedicate to blogging, then run through a few more numbers and statistics to see what impact it will have on your business, then you can decide what kind of blogging schedule you can commit to.
Can you blog once a week? With even as little as one blog per week, you can start to see a difference in your web traffic and lead generation. We actually don’t recommend blogging less than twice per week, because that is the minimum threshold that we find for keeping users engaged, but if all you can commit to is one post, then at least that’s something. According to recent data from Hubspot, companies that blog as little as once or twice a month generate 70% more leads than those that don’t blog at all.
Can you blog twice per week? If you can do this, you will increase your publishing frequency from 3-5 times per month to 6-8 times per month, which is enough to nearly double your inbound sales leads, says HubSpot.
Can you blog 3 times per week? If you can publish three times per week, you could accumulate 51 posts in as little as 17 weeks (that’s just about four months). And, according to the HubSpot survey, companies with 51-100 pages on their website generate 48% more traffic than those with 1-50 pages. The more frequently you publish, the sooner you will reach this threshold.
Can you blog 4 or more times per week? According to HubSpot, companies that blog 15 times per month get 5 times more traffic than those that don’t blog at all, and small businesses with fewer than ten employees see the largest gains from posting more often.
Maybe you don’t blog enough, or maybe you don’t do it at all. We get it! It is really time-consuming, and consistently coming up with fresh ideas for engaging content is a challenge. But if you are up to making a more intensive effort to up your content marketing strategy this year, here are some reminders that might help you:
Post at least once per week so that people (and search engines) don’t start to forget you exist.
Set a schedule. Mark your calendar with the days you plan to publish… and stick to it! Don’t be overly-ambitious, because you will burn yourself out very quickly, but do try to push yourself.
Balance quality and quantity. Every post doesn’t have ot be a Pulitzer Prize winner, but you want to make sure the quality doesn’t suffer in your effort to write frequently. Three well-written posts per week are better than six thrown-together posts, and also better than one outstanding post every couple weeks.
Outsource. If you just can’t do it–if you don’t have the time or skills to write, or the money to hire a full-time blogger–outsource the job. (Call us, we can help) Just don’t let the content aspect of your marketing strategy go unattended to.
Tips. Here are a few more tips you might find helpful.
Do you have a content marketing strategy or tip that works for you? Are you planning to blog for your business and increase your content efforts in 2015? If so, how? Let us know in the co